I have learned such a useful information about corporate blog today through Avil Beckford's article On Corporate Blogging: Interview with Don Martelli of MS&L and Paul Boag's article 10 Harsh Truths About Corporate Blogging along with couple of videos about corporate blogs. I never thought about the importance of the corporate blog, and my image on corporate blog was to promote the company's products just as the way paid media does. But discussions on corporate blog taught me that it could mean so much more to the companies and for their marketing.
"Feedback"
I'm not a business major, but I could understand from my experience how important the feedback is. Feedback is the key to make your products, service and company better for the customers because it shows directly what they could do more to improve them. In contrast to the paid media which only allow companies to give information to the consumers, corporate blogs allow the information to flow the other way around. Consumers could raise their opinion about the company's performance. And that's the best thing about the social networking, that everybody who's part of the network could become a part of discussion.
Perhaps, not soon though, it could be used for more than business. Like government and education where it is crucial to have feedback as their part, could maybe use the social networking to improve their performance.
+Photo Credit+
http://www.jsdguitarshack.com/images/feedback.jpg
Interesting photo! I agree with your opinion about feedback. Often feedbacks can contribute on sequancial process of marketing. If a company run it's blog, and gather feedback from users, the company can make much greater products reflecting consumers' desire, and finally, customers can get satisfaction by this process. What a great marketing!
ReplyDeleteI definitely agree with about the importance of feedback on a corporate blog for all the reasons you mentioned but mostly for the open dialogue between consumer and company. Corporate blogs who don't allow for feedback completely miss the point of blogs. They just see it as another way to get information out to customers. But as you brought it, it can be so much more.
ReplyDeleteI agree that social networking can be embraced by governments-- not for advertising gov't services, but for promoting feedback and constructive criticism from citizens.
ReplyDeletePart of President Obama's new "Open Government Directive" (http://data.gov) compels federal departments and agencies to seek authentic, consistent, 2-way dialogue with citizens. I think social networking can play a large role in that regard.