Monday, April 12, 2010

Being Part of the Live Stream


Web 1.0 was all about receiving information online, then Web 2.0 allowed user to participate in generating the content. It made social networking a very common thing to all of us, so what's next?

As I surfed through the internet looking for articles to read, I found a key word that kept appearing in web pages: Live Stream. More information technology development and increased number of users made it possible to create "streams" online, and future's social networking is all about being part of it.

Tac Anderson explained how future of journalism and advertisement will be in his article on SocialMediaToday. He explained that more people will act like journalists, participating in reporting what's happening real time, making a stream. Not only bloggers and journalists but ordinary people could become a part of it. What's more interesting, is that through this process, advertisement become the part of stream, not something that pops up on your window and irritates you.

I also watched a video of Michael Stelzner interviewing Steve Rubel, who quit blogging five years ago. He puts more importance in "being everywhere" meaning making his appearance on every social networks to speedily convey messages to customers, rather than blogging. I also see the similarity here about being in the "stream". Businesses needs to know what people are interested in at this moment in real time. Twitter is sort of proving this future prediction is right. And whatever the business that could be part of the stream will success in catching customer's attention.

+Photo Credit+
Mashable, The Social Media Guide

3 comments:

  1. The idea of the live stream seems to be everywhere. In many of my journalism classes, discussions about Twitter have shot up lately, and that site serves as a way of live streaming thoughts and content. It's hard to say how this will all eventually be used.

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  2. I think live stream is definitely going to be involved in social media's future. Everyone can be a journalist now. It's very beneficial to have someone live-blogging or updating a live stream at an event so that everyone feels involved, even if they're not there.

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  3. I also think live stream has a big oppotunity to social media. It fits well with users' interest.

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