This video shows social media's huge impact on businesses today. So how should marketers utilize these tools to the fullest? When I was on twitter the other day, somebody's tweet said something like this "many tv news started tweeting nowadays but they just copy and pasted what's on their web. Rather than that, let's have communication. Isn't it a place to discuss criticism, reflection and foresight of the news honestly?"
Many people who's already familiar with social networking will think, "duh" to this tweet. But sadly it's a fact that many companies who do use social media for their marketing don't realize this. They take social media just like other advertising medium and nothing more. While it's biggest potential is in communication.
"One of the fun challenges of working in the social media analytics field is helping companies figure out how to learn and apply knowledge from what consumers say online about their brand, products and competitors to strengthen customer relationships and ultimately grow their businesses."
said Mike Spataro, in his article.
Although it is difficult to determine ROI in social media and might not seem like working at first, the return's dimension is a whole lot wider than original advertising medium. It makes marketer to communicate with customers and find the way to improve their business in addition to earning more customers.
As companies go into a new way of marketing using social media, the marketer also needs to have a new mind set of "learning" from the stream.
+photo credit+ http://www.nodiamonds.com/wp-content/uploads/2009/01/istock_000004936705xsmall.jpg
Creative post! I also agree with the tweet. It is the problem that should be solved for ROI to be successfully applied to social media and business field.
ReplyDeleteGreat post. You bring up some very relevant points. In some of my classes, we've been talking about political campaigns and how campaigns just paste position papers or even bumper stickers on their web site. They fail to create some new for the web. However, I think they're starting to learn, by creating Web-specific ads and networks.
ReplyDelete